107+ Top Real Estate Hashtags: Instagram, Twitter & More

Mastering Real Estate Hashtags: Your Ultimate Guide

Hashtags in real estate can seem overwhelming—but they don’t have to be. When used properly, they can significantly boost your online presence and help your content stand out in a crowded digital space. The best part? It's much easier than it seems.

In this guide, I’ll walk you through everything you need to know about building an effective real estate hashtag strategy. Plus, I’ll share over 107 top-performing real estate hashtags that can help you grow your audience on Instagram, TikTok, Twitter, and more.

What Exactly Are Real Estate Hashtags?

Real estate hashtags are keywords or short phrases prefixed by the # symbol—used by agents and brokers across platforms like Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest. They help categorize content so users can easily discover posts around specific topics.

By adding a hashtag, your content becomes clickable. This allows users to explore all posts tagged with the same term, increasing your reach and helping you connect with your ideal audience.

Why Use Real Estate Hashtags?

Hashtags aren’t just trendy—they’re strategic. Here’s why they’re essential to your marketing:

Boost Visibility: Social media is noisy. Hashtags help your content cut through the clutter and reach the right eyes.
Laser-Focused Targeting: Instead of casting a wide net, you can zero in on your niche or location-specific audience.
Build Your Brand: Consistent use of branded and relevant hashtags helps establish a recognizable online presence.
Increase Engagement: Hashtags encourage interaction—likes, comments, and shares—by connecting your content to active conversations.
Stay On Trend: Trending hashtags can amplify your reach and show you’re in tune with the latest market buzz.

107+ Top Real Estate Hashtags for 2024

Now for the good stuff—the hashtags! But don’t just copy and paste. Understanding how to use them effectively is just as important. Once you’ve browsed the list, come back to learn smart hashtag tactics that will help grow your followers across social platforms.

General Real Estate Hashtags

#broker #brokerage #emptynest #foreclosure #greatvalue #homegoals #homes

#housegoals #househunting #HUDhome #ICNY #ICLV #instalisting #instarealestate

#investmentproperty #listing #locationlocationlocation #luxuryliving

#luxuryrealestate #makememove #mansion #NAR #realestate #realestatebroker

#realestateagent #realtorlife #Realtor #realty

Hashtags for Property Listings

Use these when promoting a specific property—just make sure they’re relevant to the listing.

#beachliving #brownstone #bungalow #caprate #cashcow #catfriendly

#closetothebeach #colonial #coastalliving #condo #coop #curbappeal

#dogfriendly #dreamhome #eatinkitchen #fixandflip #frontporch #homeforsale

#homesforsale #houseforsale #justsold #luxurylistings #luxuryproperty

#marblecounters #midcenturymodern #newlisting #inlawsuite

#offmarketlistings #openhouse #parking #petfriendly #pocketlisting

#pool #renovated #selling #shotgunshack #starterhome #townhouse

#turnkeyinvestment #twofamily #Victorian #virtualtour

Neighborhood-Specific Hashtags

These help attract buyers looking for homes in specific areas. Combine the city or neighborhood name with keywords for best results.

#{city}homeforsale | #{city}living | #{neighborhood}realestate

#{neighborhood}condo | #{neighborhood}life | #downtown #HOA

#greattransportation #adu #multigenerationalliving #newlisting

#marblecounters #midcenturymodern #offmarketlistings #motherinlawsuite

Branding Hashtags for Real Estate Pros

Show off your unique identity and promote your brokerage, niche, or personal brand.

#yourbrokerage #realestateexperts #referrals #discountbroker

#{yourbrand} (e.g., #pinkyknowsnaples) #{farmarea}expert

#{farmarea}brokerage #{farmarea}{yourname}

Fun and Creative Real Estate Hashtags

These are great for adding personality to your posts or jumping on trends.

#bringthedog #callnow #condogoals #freecookies #freewine

#justRealtorthings #motivationmonday #poochfriendly

#riseandgrind #thursdaythoughts #wontlast

Best Practices for Using Hashtags as a Realtor

✅ Tip 1: A/B Test for Better Engagement

Try different hashtag sets and measure which ones generate the most likes, comments, and shares. Keep refining based on real results.

✅ Tip 2: Don’t Overdo It

Instagram allows 30, but that doesn’t mean you should use them all. Stick to 3–5 highly relevant hashtags. Avoid anything overly broad or unrelated.

✅ Tip 3: Use Local Hashtags

Hashtags that reference your city, town, or neighborhood will help your posts reach potential clients in your farm area.

✅ Tip 4: Feature Listing Highlights

Use hashtags that highlight your listing’s best features—like #pool, #fireplace, or #industrialchic—to draw attention to the details that matter most.

✅ Tip 5: Stay On Top of Trends

Hashtags come and go. Search manually or use a tool to stay updated on what’s trending in your niche or location.

Use the search function in the left sidebar on Instagram (Source:

You can also use the Explore feature in the sidebar on Instagram and Twitter.

To find trending hashtags, click on the “Explore” tab on the left sidebar (Source:

Since social media sites are created to be social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content. So, how exactly do you determine which keywords your audience and competition use on social media? Simple—you spy on them. 😉

Tip 6. Save Commonly Used Real Estate Hashtags to Copy & Paste Into Your Posts

Once you figure out which hashtags to use on a regular cadence, save yourself some time and wrist pain by copying those hashtags somewhere you can access them easily, like your Notes app. Here are a couple of templates you can copy and paste—then add your personal hashtags, specific home features if you’re highlighting a listing, and one or two local hashtags to really make your posts shine.

Template 1: New Listing

#realestate #houseforsale #dreamhome #househunting #realestateexperts #housegoals #{yourlocation} #{somethingspecifictothehouse} Ex: #outdoorkitchen #{yourbrandedhashtag}

Template 2: Luxury Listing

#luxuryrealestate #luxuryliving #makememove #mansion #dreamhome #housegoals #takemymoney #{yourlocation} #{somethingspecifictothehouse} Ex: #reflectingpool #{yourbrandedhashtag}

Template 3: Open House

#openhouse #newlisting #dreamhome #househunting #wontlast #freecookies #mustsee #{yourlocation} #{somethingspecifictothehouse} Ex: #backyardoasis #{yourbrandedhashtag}

Tip 7. Have Fun & Show Off Some Personality

One of the biggest mistakes we see real estate agents make is using hashtags like filing a book in the library. While you do need to make sure your hashtags help categorize your posts, it’s important to remember that your audience can see them. The last thing you want is to come across as a bore.

Use fun holidays to get creative with your hashtag strategy and encourage engagement (Source:

Have Some Fun With Hashtags

Don’t be afraid to get playful with your hashtags. Mix in ones that match your mood—like #happy—or celebrate a colleague’s win with #crushingit. Hashtags tied to holidays, trending events like the Super Bowl, or even viral moments are perfect for giving your posts some extra personality while still organizing your content.

Real Estate Hashtag Strategies by Platform

While your overall hashtag strategy can stay fairly consistent across platforms, each social media site has its own quirks when it comes to how hashtags work. Here’s what you need to know:

Instagram

Instagram lets users follow hashtags, which means you can build an audience not just from followers—but from your hashtags too.

💡 Tips:

Add relevant hashtags to your posts and bio.
Use local and real estate-specific tags.
Create a unique branded hashtag (e.g. #pinkyknowsnaples) and encourage followers to use it.

Facebook

Even though Facebook and Instagram are both owned by Meta, they treat hashtags differently. Facebook is still a go-to for promoting listings and building your brand—especially since it’s heavily used by people actively buying or selling homes.

📊 In fact, from 2024 to 2028, Facebook’s U.S. user base is projected to grow by 12.6 million, reaching 262.8 million. That’s a huge audience.

💡 Tips:

Use hashtags like #openhouse or #justlisted for visibility.
Don’t over-rely on hashtag searchability—unlike Instagram, users can’t follow hashtags here.
Lean into fun, branded hashtags like #littlemissrealtor or #soooboca for personality.

TikTok

Hashtags are essential on TikTok. They help your content get discovered and matched with the right audience.

🌟 Trends reign supreme here. Whether it’s a viral sound or a new challenge, lean in.

💡 Tips:

Create or join hashtag challenges (e.g. ask followers to show off their home’s best feature).
Post engaging listing tours or highlight reels.
Always add local hashtags to boost visibility in your area.
Keep it fun, imaginative, and interactive!

X (formerly Twitter)

On X, hashtags function similarly to Instagram—but they count against your character limit. This can be tricky if your post is text-heavy.

🔥 The "Explore" tab on the sidebar is a goldmine for spotting trending or local hashtags tailored to your feed.

💡 Tips:

Use short, effective hashtags to save space.
Follow local real estate accounts to find region-specific trends.
Let the Explore tab guide your hashtag choices.

This platform is underutilized by real estate agents—but it’s a great place for professional, focused content.

📌 LinkedIn users are here to learn and grow, so ditch the memes and lifestyle posts.

💡 Tips:

Post market insights, updates, or professional reflections.
Use a few strategic hashtags (e.g. #RealEstateNews, #MarketUpdate) to extend your reach.
Keep a more polished, business-forward tone.

Pinterest works more like a search engine than a social network. Think of it as Google—but for images.

📝 You get 500 characters in your pin description, and hashtags count toward that total.

💡 Tips:

Limit yourself to 4–5 relevant hashtags.
Use the Pinterest search bar (type in #yoursearchterm) to find what’s trending.
Put the most important hashtags first—those show up in searches.

YouTube

Many agents overlook hashtags on YouTube, but they can be a great way to increase visibility.

💡 Tips:

Add local hashtags in the video description (they become clickable and searchable).
Tag your videos with geo-locations—it’s not a hashtag, but it boosts local discoverability.
Example: Use #SanDiegoRealEstate or #NaplesHomes in the description.

Use AI to Generate Real Estate Hashtags

Still unsure which hashtags to use? Let AI help you out. Tools like ChatGPT can analyze your content and spit out trending, relevant hashtags for you.

How to Do It:

Open your favorite AI tool (ChatGPT, Claude, Copy.ai, etc.).
Provide context—what are you posting?
Ask for hashtag suggestions.
Review and refine.
Add them to your post.
Track what performs well and reuse your best tags!

✅ Pro Tip: Save your top-performing hashtags in a notes app or doc so you can copy and paste them easily next time.

Wrapping It Up

Using hashtags the right way can boost your visibility, attract more leads, and help you build a stronger personal brand online. And the best part? It doesn’t have to be boring.

So go ahead—show off your personality, be creative, and let those hashtags do some heavy lifting for your real estate marketing.

Have a favorite real estate hashtag or a question about how to use them?

Drop it in the comments—we’d love to hear from you!

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