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Facebook Ads vs. Google Ads: Which is Right for Your Business?

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  Discover whether Facebook Ads or Google Ads is best for your business. Learn strategies, pros, cons, and how to maximize ROI with digital advertising. 🚀 Are You Spending on Ads But Not Seeing Results? Many CEOs and MSME/SME owners ask me the same question: “Should I invest in Facebook Ads or Google Ads?” The truth is— both platforms work . But the right choice depends on your business goals, budget, and target audience. In this article, I’ll break down Facebook Ads vs. Google Ads , using real-world examples and insights from my experience as Kumkum Shinde the best digital marketing freelancer in Mumbai. 🔍 Understanding the Core Difference Google Ads (Search Marketing): Targets people actively searching for your product/service. (High intent = faster conversions) Facebook Ads (Social Marketing): Targets people based on interests, behavior, and demographics. (Great for brand awareness & discovery) Think of it this way: 👉 Google Ads = demand harvesting (capturing exi...
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Why 90% of Ads Fail (And How to Be in the 10%)

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  Discover why 90% of ads fail and learn actionable strategies to join the top 10%. Insights from Kumkum Shinde, the best digital marketing freelancer in Mumbai. The Harsh Truth Every Business Leader Must Know Did you know that 90% of ads fail to deliver ROI ? Yes, billions are wasted every year on campaigns that don’t convert. 👉 But here’s the good news: you don’t need a massive budget to be in the 10% of ads that work . You just need the right strategy, execution, and optimization. Let’s break down why most ads fail—and more importantly, how you can ensure yours succeed. Why 90% of Ads Fail Wrong Target Audience Weak Creative & Messaging No Clear Offer or CTA Poor Landing Pages Lack of Testing & Optimization How to Be in the 10% That Win Here’s the playbook I use for my clients (and why my campaigns succeed): 1. Start With the Audience Create detailed customer avatars (age, location, pain points, buying triggers). Use platform targeting (Facebook, Google, Link...
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